Last Minute Card Kit

Assorted Boxed Cards for Any Occasion

who Palm Press
what product line appealing to college age, busy students
when 05.2007 – 09.2008
where Berkeley CA
why With Palm Press, I identified the need for a multi-purpose box of cards that would contain greeting cards for various occasions and marketed to college students and young adults.
process
  • Our original product name was My Emergency Card Kit. The original banner and logo are above.
  • We felt Last Minute Card Kit fit the product better.
  • Our first 4 kits included a Kit for Him, a Kit for Her, a Kooky Kit and a Politikit. I designed simple logos for each and built a site to show them: www.lastminuteardkit.com.
  • We scrapped the Politikit because it was too dated and biased.
  • Cards included in the kits were chosen after polling my college age peers to see which cards they would want to send and receive. A selection of cards from the current Humor kit is shown below.
result The line now featuers 10 kits, all of which are sold on the palmpressinc.com website in boxed assorted cards. The kits sell well and are a direct source of full-priced revenues. One of the Birthday Boxed Assortments is shown to the right.
  • Business Development