This project by Jennifer Rubell from Performa 2009 is very inspiring to me and an awesome example of how food can be incorporated into or convey a theme.
“You could call it the freshest burger on earth.”
"It's flippin' delicious"
"At Creator, a robot makes your burger. It doesn't make you any less human to enjoy it"
“The best $6 burger I’ve ever had.”
“...and there I am sitting in front of a $6 burger that, had I ordered it anywhere else in the city, I would have sworn cost at least $10 to $12.”
"The taste of each is pretty remarkable. The flavor pops out of all the fresh cut and ground ingredients that lack the preservatives of pre-sliced stuff. The patties hold together as you munch..."
“It’s fitting that Creator is stepping into the bigger conversations we’ve been having in the Bay Area about the role of...”
"Creator is using robotics not to replicate and replace human labor, but to enable a number of human-friendly goals including..."
"A burger made from pasture-raised meat for only $6 has definitely found its fans"
"Creator doesn’t make robot burgers. It makes really good burgers."
"Aside from the jaw-dropping machine itself, the price is especially amazing, considering Creator uses organic, high-quality products with identified producers."
“The Human-First Design of SF's First Robot Burger Joint”
"Moreover, the machine employs Heston Blumenthal's aspirational vertical-aligned grind technique which is near impossible to perform by hand and as a result is not used in upscale restaurants."
"The sauce is fantastic." (...and the robot wins!)
"Leave it to Creator, which built an entire robot to make (delicious) cheeseburgers, to take the concept of clean food to a whole new level."
2022 © david bordow